Brand, integrity and wisdom.
If Brand can be defined as ‘doing when no body is watching’, then they all point to the same spark of godliness in people of corporate world. This is a must quality for any person belonging to art and craft industry.
In ancient India such people are called Brahm, means infinite and still expanding. In today’s language it is called Cosmos. The one who has reached or penetrated to the core of it and known the essence of it is called Brahman. Anyone irrespective of cast, creed, colour, country, culture and religion etc can know or ‘see’ this Brahm or cosmos. It’s reflected image in everyone is called as Soul or Heart or Watcher or as Jesus said Kingdom of God itself pointing to the object whose image it is reflecting in everyone. In childhood only watcher is there and mind-body is yet to be discovered and then slowly slowly every child discoveres it and it seems so lucrative, wonderful, miraculous that the one who begun is forgotten altogether. This state is presented as when a man looks at attractive female lady, depicting man as the watcher and woman as this mind-body world. So in Indian sculpture the body proportions, postures and presentation is made to reflect this mind-body world around us only and human being as the Watcher or Soul or Heart that lost its main purpose of life, which is ‘seeing’ the watcher, in discovering mind-body. In India psychology is called ‘darshan’, which means seeing. English word for it is suggested by Osho as Philosia. Only those who is still have faint image of this watcher too present in them can ‘see’ what they are doing and so can restrain themselves from doing anything wrong when no one is watching – here described as quality of a Brand or Integrity. Actually your watcher is watching! Such persons have great potential for inward journey after retirement or whenever they feel free time of 3,5,7,15,30 or 90 days during their professional life. Osho suggested that if this experience or training to go inwards is taken well before retirement then till retirement anyone can grow very fast and may find his watcher or enter the Kingdom of God.