We all know that Judas sold Jesus for 30 silver coins. Had he has not handed over Jesus to people who are searching for him, he could have enlightened many hearts with his love. Jesus is a transformed soul, such soul exists in existence for eternity. And he is available to all of us. He resides in every soul. In every selfless act of goodness or service or compassion by anyone, anywhere in the existence, he immediately becomes part of that soul.
So whenever a person is cheating his soul, that person is actually selling Jesus for some sensory pleasure(s) or silver coin or power or name & fame, just like Judas. SO in every act God is with us, if it is act of goodness then he is being praised, and if it is act of cheating or selling our soul, he is being sold.